Alvarado sells the most expensive items in the game, with the exception of some items by Masquerade. Unlike Masquerade, Alvarado is relatively easy to find and is quite a popular brand.
Alvarado tends to be referred to as "refined" or "high-end" by customers.
The description in the Buyer's Center/Exhibition Hall is:
Luxuriously celeb-chic, red carpet fashion
Alvarado is a good brand choice for compiling outfits within those concepts:
- Career Chic
- Red Carpet Glam
- Cultivated Cool
- Positively Posh
Characters such as Grace and Renee have items of their principle outfits of the Alvarado brand.
The name 'Alvarado' seems to be a play on the fabled city 'El Dorado' meaning 'The Golden'
In the Japanese version of the game, the brand is simply called "Ch"
For a list of all Alvarado clothing, click here.